Real Private Peer Data on AI Spending
Our quarterly research program collects real spend data through structured studies and interviews with Fortune 1000 enterprise AI buyers. Panelists get peer benchmarks you can't find anywhere else on AI spend.
Free to participate · ~1 hour per quarter · Data is always anonymized
You can't manage what you can't measure.
Enterprise AI ROI comes down to two numbers. Without peer benchmarks for both, you're flying blind.
Dollars Generated
Revenue, savings, productivity
Dollars Spent
Tokens, infra, labor, tooling
ROI
The number your board wants
Most enterprises track one side or the other — never both. They know their cloud bill but not their productivity gains. Or they claim efficiency wins but can't quantify what they're spending to get them. Our research measures both sides of the equation across hundreds of enterprise AI buyers, so you can finally benchmark where you stand.
340%
YoY token spend growth
500+
Enterprise respondents
12+
Industries covered
F1000
Decision-maker panel
Three reports per quarter. One hour of your time.
We put on our product and engineering hats to study enterprise AI adoption like user research — combining quantitative spend data with qualitative interviews to produce three distinct reports each quarter.
Spend & Cost Benchmarks
Token spend by model, platform costs, budget allocation, and cost-per-workflow benchmarks across verticals. Know exactly where you stand versus peers.
Use Case ROI Analysis
Which AI use cases are generating real returns and which are stalling — broken down by vertical, company size, and deployment stage. Revenue impact meets cost reality.
Build vs Buy Intelligence
How enterprises split between commercial APIs, open-source models, and custom infrastructure. Headcount allocation, make-or-buy decisions, and platform consolidation trends.
Four steps to better AI decisions.
Apply to join
5 quick questions so we can verify you're a fit for the panel
Get accepted
We review applications weekly and invite qualified enterprise AI buyers
Complete the quarterly study
About one hour per quarter. Share your AI spend, vendor experience, and adoption decisions
Receive your benchmarks
Get your personalized benchmark card, peer comparables, and early access to the full report
Quarterly pulses on enterprise AI.
Each quarter, panel members complete our buyer study. Each wave builds a richer dataset — spend trends, vendor shifts, and use case outcomes over time.
Q1 2026
Collecting
Q2 2026
Upcoming
Q3 2026
Planned
Q4 2026
Planned
Real comparables. Not vendor marketing.
Personalized Benchmark Card
See how your AI spend, vendor mix, and adoption compares to peers in your segment. Updated quarterly.
Spend & Adoption Trends
Where are budgets growing? What are peers switching to? Which use cases are generating ROI? Real data, not analyst guesses.
Early Report Access
Get the full research report — vendor scorecards, satisfaction data, switching intent — before public release each quarter.
All responses are anonymized and de-identified. Individual data is never shared. Results are published only in aggregate.
Join the panel. Get the data.
Stop guessing what peers are spending. Apply now — we review applications weekly.